Unilever IdeaTrophy 22


_strategy
_digital marketing
_visual design
_design thinking
_research

February 2024

Our task was to create a 360 degree marketing strategy for Unilever’s Cornetto brand. The process involved doing user research, ideation, prototyping and presentation.

We won the “First Runner-up” award with my teammates, Emre Yiğit Ay and Mert Serozan.



*Full presentation is available upon request.
Hakkı Kutluhan Yücel
2025
Portfolio for now.